Ship Of Fools (ship-of-fools.org.uk) earns a commission when you click certain links on our site and go on to register or deposit at an online casino. We want to be completely upfront about this: that commission comes from the casino operator, not from you. You will never pay more for a bonus, a game, or an account because you arrived via one of our links. We believe you deserve to know exactly how we make money before you take any of our recommendations seriously — so here it all is, in plain English.
What Affiliate Links Are
An affiliate link is a tracked URL that tells a casino operator that a visitor came from ship-of-fools.org.uk. When you click one of these links and complete a qualifying action — such as creating an account or making a deposit — the operator pays us a pre-agreed fee. This is a standard practice used across the web, from travel comparison sites to product review blogs. The tracking is handled by cookies placed in your browser; if you clear your cookies or use a private window, the tracking may not register, but your experience at the casino remains exactly the same.
How We Earn
The table below summarises the main scenarios in which Ship Of Fools may earn a commission and confirms, in each case, that there is no cost passed on to you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review or casino link on ship-of-fools.org.uk | No payment at this stage | None |
| You register a new account with an operator | The casino operator | £0 |
| You make a qualifying first deposit and play | The casino operator (revenue share or CPA) | £0 |
| You claim a welcome bonus via our link | The casino operator | £0 — bonus terms set by operator, not by us |
How This Affects Our Reviews
The short answer is: it doesn't — or at least, it shouldn't, and we work hard to make sure it doesn't. Rankings and recommendations on ship-of-fools.org.uk are not for sale. We do not accept payments for higher placements, more favourable write-ups, or inflated star ratings. If a casino pays a generous commission but offers a poor experience for UK players, it will receive a candid review that reflects that. Equally, a great casino will be praised on its merits regardless of how its affiliate programme is structured. Our long-term credibility depends on readers trusting what we say — and that matters far more to us than any single commission cheque.
Our Review Methodology
Every casino reviewed on ship-of-fools.org.uk is assessed against a consistent set of criteria. Our process covers, but is not limited to, the following areas:
- Licensing & Safety — we verify a valid UK Gambling Commission (UKGC) licence before anything else.
- Bonuses & Promotions — we read the small print and flag any terms we consider unreasonable.
- Games Library — we check the range of slots, table games, and live dealer options.
- Payment Methods — we look at deposit and withdrawal options, processing times, and fee structures.
- Customer Support — we test responsiveness and quality across live chat, email, and any other available channels.
FTC & Regulatory Compliance
In accordance with the United States Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with best practice for UK-facing affiliate publishers, ship-of-fools.org.uk discloses all material connections with the operators featured on this site. Links marked or contextually identified as leading to a casino product may generate a commission for us. This disclosure page, together with in-context labelling where practicable, constitutes our ongoing commitment to transparent advertising.
Your Choice
You are under absolutely no obligation to use our links. Every casino we review can be found by typing its name directly into your browser, and you will receive the same sign-up offer whether you arrive from ship-of-fools.org.uk or from a Google search. We genuinely hope our reviews save you time and help you find an operator you enjoy — but the decision of how you get there is entirely yours.
Questions
If you have any questions about our affiliate relationships, how a specific review was written, or anything else on ship-of-fools.org.uk, please get in touch. You can reach the Ship Of Fools editorial team via the contact form on our website. We aim to respond to all queries within two working days and are always happy to discuss our process openly.